Carina Care is a non-profit organization that connects patients with home health assistants via an online platform. As I was hired to assist with their time-sensitive site launch, my main focus was  to solidify their design language. I also prioritized creating a better experience that would easily engage users who were less web- savvy, and may have physical limitations due to various disabilities.

I began with sketches to help them solidify their user flow, as well as what their mobile experience could look like. 

Due to a quickly approaching site launch date, our next focus was finalizing their overall brand and design language. I narrowed down type-styles and updated the color palette to ensure there would be plenty of contrast for those who might have poor eyesight, as well as to provide a more modern look. These simplifications also created an easier template for developers to adopt as they were rapidly creating new sections of the site.

The next step was to develop a new visual language for Carina that would be clean and modern, as well as easy to implement in conjunction with the Agile project management system. Warm imagery, large typography, and a simple block and infocard system kept the pages easy to digest and easy to read for users.