This project is an opportunity to create the brand for an organic beer brewery, and to develop an online recognition campaign.
I used illustration to develop the concept and to include humor creating a peculiar character for each type of beer. Pesky Coyo, Noisy Crow, Nasty Possum and Stinky Skunk are the names of the four beer types.
PALS is throwing a monthly party for the winners of an online contest. Participants post, as profile pictures, images of them having a PALS, and the person who gets more "likes" on his page will get to invite 30 people to a selected pub in town. All the beer is on PALS of course.
I used illustration to develop the concept and to include humor creating a peculiar character for each type of beer. Pesky Coyo, Noisy Crow, Nasty Possum and Stinky Skunk are the names of the four beer types.
PALS is throwing a monthly party for the winners of an online contest. Participants post, as profile pictures, images of them having a PALS, and the person who gets more "likes" on his page will get to invite 30 people to a selected pub in town. All the beer is on PALS of course.
