Visual Identity, Character Illustration
The concept behind the logo design was to illustrate a character that has personality and represents physical strength. The main character of the logo was designed to interact with the logo type as if he was lifting it, putting an emphasis on the strength that carries fitness dynamics coaches to push their clients to achieve their goals of physical strength.
The slogan/campaign used for their business cards and posters is "You've trained with the rest, Now train with the Best." I tweaked the type's color and weight on the words "Now you train with the best." to let the customer know that there is no need to look further, that they've come to the right place.