Cláudia Passos's profile
A Chapelaria - Logo
A Chapelaria is a century-old company that has as its market the headwear industry, but this one had deficiencies of intervention in the strategy of Design. After identifying the Design opportunities, that is, after an investigation of the public and the market, an interpretation of the needs of the client and the user, the strategy was created. In order to become more appealing and visible, his entire identity was reformulated, his graphic image become more modern and irreverent. Pricing was also created, the brand's signature, business cards, and packaging. For more communication and publicity of the store, were created posters, a page in a social network and a website.

This was a project carried out within a university discipline. The images were not used for commercial or lucrative purposes.​​​​​​​
A Chapelaria - Logo
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Cláudia Passos's profile
Cláudia Passos

A Chapelaria - Logo

Corporative Identity

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