DON'T BE DUMB AS A ROCK

Creative Director: Michael Schillig
Art Director: Kaleen Mayhew
Producer: Chanse Chanthalansy

ALMOST EVERYONE

This campaign was designed to show how almost everyone loves GTE’s amazing online banking technology. Well, except for a few characters who prefer the old ways of banking. The campaign has been very well-received by GTE Financial. The commercials have helped to separate them and their innovative online benefits from other area credit unions and banks. They’ve heard many positive comments about the comedic commercials via social media. Most importantly, these spots combined with other marketing efforts have helped to make people more aware of GTE Financial and have helped grow their membership base. 

Featured in 2016 Graphis Advertising Annual. 
Boy & Dog Awarded: Silver.

Creative Director: Michael Schillig
Art Director: Palmer Holmes
Jr. Art Director: Kaleen Mayhew
Producer: Chanse Chanthalansy

REALLY PAYS OFF

This campaign was created to promote GTE Financial’s online home application process and the benefits of membership through their refer a friend program. 

Creative Director: Michael Schillig
Art Director: Palmer Holmes
Jr. Art Director: Kaleen Mayhew
Producer: Chanse Chanthalansy

HOME FREE DIGITAL CONTEST

To Celebrate GTE Financial's 80th Anniversary we helped launch the HOME FREE with GTE contest. Win 80 free payments, up to $160,000! From June 1 through August 14, members could enter to win by sharing their story, a written account of what winning the prize would mean to them. 

From then GTE selected 10 finalists and posted their videos on Facebook to allow members to place their social vote which played a factor in determining the top finalists. 

Creative Director: Michael Schillig
Art Director: Palmer Holmes
Jr. Art Director: Kaleen Mayhew
Producer: Chanse Chanthalansy