aëdle / ODS-1 "Odyssée"
Branding & Launching Campaign
CREATIVE & PHOTO DIRECTION / PRODUCTION / EDITORIAL DESIGN
aëdle is a high-end french audio brand. The ODS-1 "Odyssée" in-ear headphones are their latest creation, launched fall 2016.
Design, direction and production of the overall ODS-1 branding, including its launching campaign: logotype, packaging, advertising campaign and packshots, brandbook, teaser and advertising images.
Directed by Ke (Étienne Larragueta & Kathia Saul)
Creative Direction / FLOZ
Director of photography / Tristan Chesnais
Camera assistant / Loïc Lambert
Dancer / Jonathan Foussadier
Sound design / Paul Jousselin
Produced by Ke & FLOZ
Sneak peek of the campaign.
The 3 packagings for the 3 ODS-1 designs: Classic (front & back), Eclipse and Legacy.
Design of the membership card, brushed stainless steel.
Example of design for their e-shop (Eclipse).