The unique lifestyle experience that is POSIFIT, came from a need to create a community of people who believe in the power of positive energy. Posifit was established in 2014 with a vision to bring to life a whole new health and fitness experience, within the premises of Jeita Country Club, a place that reflects happiness, health, a green culture and a better life. It's a unique gym with an abundance of fitness classes catered to different audiences. On a branding level, as the name suggests, we played on the word positive blended with fitness. The logo has an underground and grungy feel that reflects the actual premises of the brand. In addition, there is a subliminal positive "+" sign within the logo to further enhance the "Posifit Attitude" the brand lives by.