World's first 3D campaign for the "BOSS Black Fashion Show Beijing" which was broadcasted live online.
Free 3D glasses could be ordered on the brand website to experience the campaign on all channels
(Online, Social, POS, Print and TV) live in 3D. The campaign generated 720.000 new Facebook Fans,
320.000 new Google+ Fans and 60.000 new Fans on Twitter during a period of 4 weeks.