CALUCA Music Festival
(Branding and Identity – Culiacán, México)

As a result of the lack of a real and supporting space for local talent growth, and thanks to an enormous peak of festivals around the country, CALUCA was born, a new creative space made specially to enjoy 
a discover much more of the local creative scene.


¨A W A R E   O F   T H E   T A L E N T   I N   T H E   C I T Y ,  W E   C R E A T E D   T H I S   G R E A T   E X P E R I E N C E.  T O   I T S   D I F F U S I O N.¨

For the new identity, we developed a logotype that couldn’t work without the presence of the whole group of elements, a visual family full of life and colour, a family we are trying to create this new festival initiative.
M U S I C ( R E D ) + C R E A T I V E   C O R R I D O R ( G R E E N ) + G A S T R O N O M Y ( Y E L L O W ) + I N N O V A T I O N ( B L U E )

We were also in charge of creating the artwork of the festival’s 1’st edition. In which we decided to focus on the face of the festival: The Logo. Striving to create a strong brand in the mind of our audience as a main goal.
Design and Art Direction by Panamá Studio

info@panamastudio.net
México City
Caluca
1058
8181
36
Published:

Caluca

1058
8181
36
Published: