Ideum, in collaboration with JCB by Jean-Charles Boisset, introduces an innovative new way to experience the exclusive wines within the JCB Collection, using state-of-the-art Ideum multitouch tables that digitally identify the placement of wine glasses. The full wine-tasting experience takes a group of four visitors through a flight of five wines. As new wines are introduced to the touch table, the visitors share a cinematic presentation introducing each wine. As visitors continue to taste each wine, they can access personalized tasting notes and additional information. The interactive experience takes between 40 minutes and an hour to complete.