Fighetti
Corporate Image & Brand Design
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Fighetti is an hommage to the Italian lifestyle. The Italian panache, the Italian love for simple products and the classic Italian approach of no compromises on quality. The current “Blu Line” is Inspired by the Amalfi Coast. Its perfect coastline, with its many small beaches, its amazing views, its amazing restaurants and great cities that can be explored. Fighetti swim shorts are designed for the blessed, sunny days, with four hour lunches, laziness and pure relaxation. The shorts are designed with solid colours to be worn all day on every occasion.
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Logo Design
Inspired by Italian passion and the cool breeze along the Amalfi Coast. Font type cosumised to the Fighetti feeling
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Fabric Colors
The “Blu Line” collection is inspired by all the shades of blue of the Amalfi Coast
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Luxury Box
The high quality luxury box the shorts come in make it the perfect gift
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Label
Soft fabric logo and size label inside the back of the shorts
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Stitched Detail
The two dots on the i of the Fighetti logo put together make the figurative, niceley stitched on every side of the shorts, in the color "Limelight"
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Sunglasses loop
Every short has a high quality sunglasses loop on the side in the color "Limelight"
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T-Shirt
Casual high quality fabric t-shirts for Brand recognition
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Hangtags
Hangtags and size labels with a nice matt finish and small illustrated swimshort
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Businesscards
High quality, Fighetti blue matt finished businesscards
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The Fighetti Swimshort
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When on holiday it is very normal to wear a swim short all day. But most swim shorts are not comfortable enough. Fighetti shorts are designed to be worn all day. To make wearing a swim short a better experience Fighetti made upgrades to the design. Such as two zipper pockets so your valuables are protected when moving around. And the inner lining has gone through a mayor update, to guarantee no itchiness.
Fighetti chose to make swim shorts because there are no bad days when wearing a swim short.
