Bank of China Retirement Planning Ads
A series of ads done for a pitch for BOC (Singapore) based upon their current visual styling utilising Chinese word play to spark interest and communicate effectively to wealthy Chinese residing in Singapore.
The client went with the concept of [ Accumulate ], where it was published on Straits Times. It was also shortlisted for the Ink Awards 2016, Readers Choice category. Creative Director: Jude Tan Art Director Chen Daizhong
