What is the Autumn Statement?
The Autumn Statement is the UK's second of the two most important economic statements that the chancellor gives every year,
the first being the Budget. The overall design Inspiration for the 2016 look came from the booklets released every year which all a variety of greens and blues as front cover colors.
Music by Imagined Herbal Flows - Departure
Unlike the previous statements and budgets the choice was made to use 'beautiful cinematography'  instead of pictograms.
The idea behind this came from the difficulty to identify some pictograms. Using images helped the audience relate with each category more so than pictograms did.
The Social elements included Instagram, Facebook, Snapchat and Twitter with the addition of Titter ''Moments'.
Autumn Statement 2016