Red Bull Arena Games
A digital brand experience concept, engaging fans and elevating audiences through a connected arena environment. Arena Games interacted with event attendees, from their seats, through a mobile gaming experience
Red Bull followers would receive a tweet asking if they will attending an event. A link to the app store allowed users to download the Arena Games app.
User journey follows interaction from twitter, through app to chosen winner.
User swipes through instructional screens, giving them top-level steps of the experience, as well as winner outcome.
Once a favorite taste is chosen winner is taken to a screen showing how many people are participating. Once 5k is reached, app asks for access to your camera, then winner receives a special pop-up notification telling them to get ready for their closeup! Winner is then projected onto jumbo-tron.
