Project Description:
This project encompasses the creation of a brand identity, including a style guide and logo, as well as physical promotional “swag”, social media page creation, and a promotional video.
Branding Analysis:
Who/Target Audience: Athletes and those wanting to practice Brazilian Jiu Jitsu, male and female
Where/Social Media Used: Facebook, Twitter, and Instagram
What: I will create a logo for Silva Brothers BJJ (BJJ stands for Brazilian Jiu Jitsu), social media profiles and/or pages on Facebook, Twitter, and Instagram with visuals, and coordinating “swag”: a t-shirt, back pack, and waterbottle.
Define success: (1) The number of facebook likes, shares, comments, and the number of people following the page (2) The number of Instagram followers and comments (3) The number of retweets and followers.
Produce: I will create a logo that has the look and feel of an athletic and modern design. I will create visuals for profile photos on each page as well as any cover or header images. I will create three designs that will go on a t-shirt, a water bottle, and a back pack and post those images to each social media page/profile.
Evaluate:
The evaluation of this campaign will include data gathered from each social media site including comments, likes, shares, saves, repins, followers, etc.
Voice Statement:
This brand should feel sporty and athletic. It needs to feel sleek and strong. It also should give a sense of community and family. Key descriptive words include: confident, determined, encouraging, energetic, enthusiastic, fearless, generous, honorable, responsible, upbeat, welcoming.
Thanks for looking!
