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    Work done for Winbak Farm, one of the worlds largest standardbred breeding operations where I was the Creative Director from 2000-2004 and curren… Read More
    Work done for Winbak Farm, one of the worlds largest standardbred breeding operations where I was the Creative Director from 2000-2004 and currently act as a Design Consultant. Read Less
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Winbak Farm provides unique challenges to overcome. As one of the largest standardbred breeding farms in the world it must always present itself as such in web and print.
However the above mentioned industry is a very small one and is operated by very wealthy individuals with a median age of early to mid sixties.

Because of such factors the farm is normally limited to ads that just present information and are light on design. However for some functions creativity is called for.
A poster design for Winbak's 2007 national yearling sales.
A concept for a new direction in the farm's stallion print advertising. Various portions of this concept have been implemented in current advertising.