Final GearFit2 TVC tagon
Original 360 TVC (not made by Cheil Germany GmbH)
The TVC that already existed was all about Family and VR experience within the SAMSUNG ecosystem. It contained a careful father who takes the challenge to record a concert of his daughters favourite boyband with the Gear360 camera, while she is stuck at home due to illness, so she is able to enjoy the concert anyways with the Gear VR.
Challenge: How can a fitness tracker like the Samsung GearFit2 fit into this story?
Idea: I thought it might be a nice twist, if we show the girls hands with the attached fitness tracker, inside a concert situation as seen in the 360 TVC. The point of this solution is, that the girl is able to see the next live gig of her favourite band because the product helped her to get better and stay healthy.
Outcome: The client liked this solution and the week after the presentation we had a shooting of the waving hand, postproduction and editing were made by the very talented guys at "The Marmelade" in Frankfurt am Main.
Thanks to everybody who was involved, it was a pleasure!
Executive Creative Direction: Jörn Welle
Creative Direction: Arnab Biswas
Idea and Art Direction: Alexander Neusinger
Digital Producer: Cindy Wagenschwanz
Account: Chantal Totzauer
Handmodel: Anna Kaldnecker
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Marmalade, Executive Producer: Jessica Wege
Marmalade, Producer: Markus Geißer
Thank you for watching, hope you liked it.
