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    concertina fold of typography.
pen to key stoke concertina
Little that we know, Typography is often left out when people view an Artwork . . .Think opposite! How would it look like if you were to read text with the opposite mindset? By changing the look of how you think a formal content should look like, by fusing with it an informal outlook by creating type as a graphic. Challenging the typography design laws, without losing its basic principles of how a Formal or Informal should be read. It could lead one’s thinking into, “WHY isn’t my newspaper a little more FUNKY?”