The Spring-Summer season is associated with being outdoorsy, socializing with friends and endless cocktails! With this creative execution, our aim was to summarize the summertime sentiments - longer days, freshness, color, picnics, outdoor activities and fun and excitement that comes with the season for the customer in a single glance.

 The Cutty Sark Mason Jar promotional pack was designed for a short-time promotional strategy for our client Cutty Sark India. The design was aimed at a younger, outgoing audience and was thematically designed keeping the 'freshness'; and 'colourful'; aspect of the spring-summer season. Mixing the quintessential Cutty yellow with bright foliage green brings makes for good shelf throw and interests the eye, engaging the customer and creating a unique recall by means of a unique gift.

The top flap contains the client logo against the brand colors. The seamless green on the front display and the two immediate sides creates a visually appealing outlook that urges the consumer to pick up the pack. The pack due to its visual appeal is aimed to urge the consumer into perceiving it as a collectible, enabling purchase decision.

The structural challenge lay in creating a design that could include the straw of the Mason Jar in the vertical position. This was done to emulate the product as appearing on the front of the pack. The design challenge lay in creating a visual that flowed through to the three sides (front+two immediate sides) so as to create a seamless experience of a green meadow for the customer.