Campaign marketing Hellcats
2011
This was a comprehensive campaign to launch the series Hellcat aimed at younger audience as the series was about the world of American high school cheerleaders.
For this campaign we used print (full page ads, banners, etc) web campaigns (rotators, etc), we designed a microsite, sent newsletters, designed our own bags and merchandising for the press, devised web contests,
we advertised at bus shelters...

We also sent a few actresses dressed as cheerleaders who sang and danced a choreography to all media press during 3 days, and in addition, we also hired the only professional team of cheerleaders in Spain
(the official FC Barcelona cheerleaders team) to make a tour in different movie theaters (through several Spanish cities) where we exclusively premiered the series together with the show.

This series, Hellcats, achieved great reputation in the press, and the public had the opportunity to really enjoy a live show with cheerleaders which was an extra value very appreciated by our viewers.
HELLCATS
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HELLCATS

This was a comprehensive campaign to launch the series Hellcats aimed at younger audience as the series was about the world of American high scho Read More
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Published:

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