If you had one day to redesign Oakley.com...what would you do? Oakley has a very unique brand full of character in which the current .com doesn't showcase. I wanted to try and bring some of that back with my designs for Oakley.com. We'll see how it plays out.
After approaching a more edge brand style for Oakley I decided to try a more unique approach to the brand. Instead of going all dark and black let's try white. The more you scroll this page down the more content you get. It's a never ending home page full of rad news, product updates, and info on your favorite athletes. You get live data, see what other users are customizing, and everything you might want in one page. There's more to Oakley than just their products. They have a whole culture attached to this brand.