This is a short introduction about Scott Experience - a product studio in Ho Chi Minh City. At first, I imagine this clip as a moving credential that not just show the result but focus more into WHY and HOW people at Scott craft their product. This clip tells the story of Scott. It is a part of Scott identity.
In my first attempt, I presented the working process at Scott with an appropriate mood and tone. After 2 days interviewed all Scott member, I had a clearer notion about Scott - how it FEELS like. The next 2 days were to sought for right music and create story board. I was inspired by Apple commercial ads 107s Don't blink.
The second version is not just a revise but a completely new video that share the same Scott's spirit. This time my boss want it to deliver a clearer story about Scott. Not just showing the working process but also step further into case studies and stress more about researches and testing which are out speciality. The previous clip is way too fast, so I need to look for different music to slow down the tempo. This version also adds in demos and user testing clips.
