Mastercard wanted to inspire cardholders to travel in 2016, so we changed the conversation about travel from bucket lists to travelling with meaning. We introduced #NextChapter. A celebration of travel that changes lives.

Fronted with Mastercard’s international ambassador
Hugh Jackman, Mastercard allowed the audience to
take a look into his #NextChapter and share their own.

The response was overwhelming. We received hundreds of heartfelt stories that demonstrated the power of the idea.

We extended the engagement effort for this campaign
with more light hearted, simple travel tips from Hugh.

Finally to wrap the campaign up, w e selected one
#NextChapter story and surprised them on another unforgettable trip.

Changing the conversation on travel: Priceless.