Political (election) campaign: Are You in the Driver's Seat?
Insight: People often think politicians don't listen to them, that's why they nowadays tend to rebel against the establishment (e.g. Brexit and the presidential elections in the US). In order to change their mindset we lend them the politicians' ear by temporarily offering them the driver's seat. Literally by becoming the chauffeur of Dutch prime minister Mark Rutte for one day, so they have the possibility to discuss politics and tell him what could be better in the Netherlands (healthcare, (un)employment, education, et cetera).
Smart campaign that fits (easily) into the busy agenda/schedule of our prime minister.
While driving, one-to-one conversations take place, which will be recorded and optionally being broadcasted.
Media: online, social media, youtube, TV.
Insight: People often think politicians don't listen to them, that's why they nowadays tend to rebel against the establishment (e.g. Brexit and the presidential elections in the US). In order to change their mindset we lend them the politicians' ear by temporarily offering them the driver's seat. Literally by becoming the chauffeur of Dutch prime minister Mark Rutte for one day, so they have the possibility to discuss politics and tell him what could be better in the Netherlands (healthcare, (un)employment, education, et cetera).
Smart campaign that fits (easily) into the busy agenda/schedule of our prime minister.
While driving, one-to-one conversations take place, which will be recorded and optionally being broadcasted.
Media: online, social media, youtube, TV.
Website/landingspage: www.hoebestuurjijnederland.nl to register.
Objective: image/brand building, PR, goodwill. Campaign with high PR-value.
Objective: image/brand building, PR, goodwill. Campaign with high PR-value.
Outdoor: Mupi. Message: Are You in the Driver's Seat? Objective: Drive to the web ;-)
Doesn't necessarily has to be for our prime minister Mark Rutte (VVD). Could also work for any other political party (CDA, D66, PvdA). Same concept, other look & feel. For example D66, Alexander Pechtold.
