Tommy Hilfiger Denim, Website
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Tommy Hilfiger Denim

Media-rich website to strengthen the Tommy Hilfiger's Denim brand. This specific range of clothing products focuses on the alternative and rock music scene and thus music and live performances needed to be a paramount element within the website. This resulted in a audio-structure in which each main page in the website posseses its own playlist of songs. So when switching pages, audio fades from the actively playing music of for instance 'The Metros' to a playlist filled with songs of 'The Virgins'. In addition, all content was incorporated inside a fullscreen caroussel, complete with interactive, expandable videostrips.

LUKKIEN Interactive

My role:
Concept en Design

Tommy Hilfiger