DB Schenker - Campaign Website
When the giants of worldwide logistics Deutsche Bahn and Schenker became one enterprise they searched an agency to communicate their new status - and make their solutions visible. Scholz & Friends Berlin won the pitch and launched a huge integrated international campaign including print, dialog, crm, event and digital for 40 markets. Successfully - in 2008 it won the ddp award in gold.
The idea
DB Schenker delivers solutions worldwide. The campaign dramatizes the daily challenges of global transport and logistics as questions accompanied by the impressive pictures of photographer Kai-Uwe Gundlach. The website as well focuses on the big picture and helps to find your personal contact person around the world.
My part
Concept Development, Information Architecture
Agency
Scholz & Friends, Berlin
Launch
2008
Award
ddp Gold (Integrated Campaigns)
When the giants of worldwide logistics Deutsche Bahn and Schenker became one enterprise they searched an agency to communicate their new status - and make their solutions visible. Scholz & Friends Berlin won the pitch and launched a huge integrated international campaign including print, dialog, crm, event and digital for 40 markets. Successfully - in 2008 it won the ddp award in gold.
The idea
DB Schenker delivers solutions worldwide. The campaign dramatizes the daily challenges of global transport and logistics as questions accompanied by the impressive pictures of photographer Kai-Uwe Gundlach. The website as well focuses on the big picture and helps to find your personal contact person around the world.
My part
Concept Development, Information Architecture
Agency
Scholz & Friends, Berlin
Launch
2008
Award
ddp Gold (Integrated Campaigns)
