Adidas
River Plate Blood!
River Plate Blood!
Global Campaign
Adidas entrusted us once again on a project of national scale. This time, PES was asked to help design the big launch of River Plate’s new team jersey. Working alongside TBWA, we created large-scale pieces that included live action production (filming a number of Latin America’s soccer superstars was great fun!) + hyperrealistic 3D live action + editing and post-production. The end result?
A heart-thumping piece that shows what happens in the bloodstream of soccer fans and the passion with which soccer is lived. A passion for River Plate soccer club is carried in the blood.
