Poetic License
Brand Refresh
Poetic License Distillery approached Layers Studio for a new bottle design as well as an overall brand refresh to better reflect its eccentricities and the super high quality of the product. Its reputation was growing by the month nationally and the ambition was (and still is!) to enter the market in Europe and the United States.
For colour, we went for a charcoal palette that used black for shadows and a combination of white and flavour-specific colours as accents. The aim was to create a bold, standout look and feel that not only captured the essence of the brand's approach and ethos, but also added a twist of intrigue and mystery.
