Kelsey Keith's profile

Talbots - Concept to Creation

Creation of "Modern Musts" landing pages. These were the first of their kind, meant to highlight top products for each month. Provided Talbots photo studio with photo samples and FPO designs to demonstrate how I wanted the photos shot. Assisted with some photo shoots.
With the launch of new denim styles in August 2016 this "Style Story" was created to give an inside look at the denim making process. A copy partner and I interviewed Talbots VP of Design and I provided the photo studio photo samples and the FPO story on the left to show how I wanted the images shot. Also art directed a fake behind the scenes photo with the help of one of Talbots photographers for the story.
Talbots.com August 2016 denim gallery banner experience. Worked with the photo studio from the creation phase to ensure we had the necessary shots of each pant and to make sure the model shots felt emotional.
Talbots - Concept to Creation
Published:

Talbots - Concept to Creation

A number of projects I worked on from their conceptual stage to live experience with assistance from Talbots photo studio and copy department.

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