Montree is a young eyewear label from Dresden/Germany focusing on handcrafted sunglasses made of wood and bamboo. With the idea of Montree in mind the two founders asked me to bring the label to life by designing the logo and developing a visual style. With most competitors appearing in a reserved and minimalistic look we decided to go a different direction creating a rather playful, bright and bold approach.
No budget project.
Concept, Design, Product Photography:
Paul Schmidt – dremountain.de
Model Lookbook:
Jasna Sager – instagram.com/sjasna
