As a Creative Agency we had a task to create a unique New Year gift concept that the Ministry of Culture of the Republic of Armenia would present to its colleagues and partners in Armenia and overseas.

We have come up with the idea of a small pomegranate tree that in the Armenian mythology symbolizes fertility, abundance and prosperity. Pomegranate has also representations in the Armenian art, literature, movies and cuisine.

          For the concept we created “Complete Result with Simple Steps” tagline.

Then we made handmade wooden boxes, printed packaging with illustration of a pomegranate wreath and detailed instructions how to grow the tree making it a beautiful gift for the holidays.