This was a really fun product to work on. When I was at Mizuno, we had mostly bicycle industry clients. CamelBak was the pioneering company in the hydration systems category. We asked famed illustrator, Gary Baseman to work with us on all of our print collateral, including ads which ran nationally in magazines like Bicycling, Outdoor, Men's Health, and more. Gary would paint the little icons and it was our job to scan them, color them in illustrator and incorporate them into all of the packaging design.