PUMP (logo / style design)
Logo + 'corporate style' design for your new favorite Amsterdam electro/dubstep party
Logo + 'corporate style' design for your new favorite Amsterdam electro/dubstep party
The Sugar Factory is one of the bigger 'small' dance venues in Amsterdam. With 400 capacity and diverse lineups, they have managed to build quite a name for themselves, whilest staying underground enough to not have to sell out their principles.
When I got asked to create a new logo and style for their new electro / dubstep party 'PUMP', grittyness and neon lights came to mind. First draft consisted of a Slayer-esque logo, which I later turned to neon light-like lettering
When I got asked to create a new logo and style for their new electro / dubstep party 'PUMP', grittyness and neon lights came to mind. First draft consisted of a Slayer-esque logo, which I later turned to neon light-like lettering
