This was put together myself using footage from various sources and audio recordings of Elon Musk giving speeches.

This ad was created for out-of-home use, including shopping mall displays. The background was a free stock photo I sourced, and the car was edited into the scene. The copy, written by myself, speaks to the car’s affordability and elegant design simultaneously.

This ad was created using a pre-shot photo of the Model 3 in a landscape scene. The photo to the left shows a mockup of the ad placed at an outdoor shopping area. The copy focuses on the Model 3 being a dream come true for Tesla (by offering an electric vehicle for the masses), and a dream come true for drivers looking to own a cost-effective Tesla vehicle.

 This ad, displayed in a subway station, was created using a photo shot by Tesla, with grass added by myself in Photoshop. Aside from having a ring to it, the headline placed on the grass creates a visual connection between the Model 3 and eco-friendliness.

This ad was created with a photo shot by Tesla. The point of the headline is that electric, zero-emission, transport is the future and with the Model 3, that future is accessible today. The copy in the bottom-left provides more information on the car’s features.

This ad, shown here on a jumbotron in a sporting arena, was created with a photo shot by Tesla. The red streaks, as well as copy and design elements, were added by myself. The point is simple: this is Tesla’s most affordable vehicle for the middle class.

This final ad, shown on a billboard, was created with a stock photography background and the Model 3 was added in with Photoshop. The headline means that if the audience purchases a Model 3, they will no longer need to stop at gas stations and they will have a luxurious experience driving the car.

I developed Facebook and Instagram promotions meant to increase Tesla’s user engagement and promote the Model 3. The Instagram contest required users to post about how they are making eco-friendly choices for a chance to win a Model 3. The Facebook application, featured on their Facebook page, allowed users to customize their Model 3 and share their creations with friends.

This newer type of online advertising places the ad right along the content of a website for a more seamless ad experience. Below are mockups of content ads on a technology website and a business website.

Results advertising in Google, Yahoo, and Bing search engines were planned as part of the online component of the campaign. The ads would direct users to the Model 3 landing page where they could make a deposit to reserve a car.