Shahan Karanjia's profile

Jumjoji - The Parsi Diner

Jumjoji
The Parsi Diner
 
Jumjoji is Mumbai's newest and most exclusive Parsi restaurant. We launched it with virtually zero budget, but the campaign was the most talked well into its launch thanks to the self-deprecating approach and absolute irreverence of its advertising. The first piece you see appears at the entrance of the restaurant, the second is the Parsi Wall of Fame inside the restaurant.
Jumjoji is Mumbai's newest and most exclusive Parsi restaurant. We launched it with virtually zero budget, but the campaign was the most talked well into its launch thanks to the self-deprecating approach and absolute irreverence of its advertising. The first piece you see appears at the entrance of the restaurant, the second is the Parsi Wall of Fame inside the restaurant, and the third appears on the wall of the restroom. 
Silver Abby Winner at the Goafest Awards 2013 - Print Craft, Copywriting Above 100 Words
Silver Abby Winner at the Goafest Awards 2013 - Print Craft, Copywriting Above 100 Words
Bronze Abby Winner at the Goafest Awards 2013 - Environment Design
A few frames of The Parsi Wall of Fame as seen close up
A few frames of The Parsi Wall of Fame as seen close up
A few frames of The Parsi Wall of Fame as seen close up
A few frames of The Parsi Wall of Fame as seen close up
A few frames of The Parsi Wall of Fame as seen close up
Shortlisted at the Goafest Awards 2013 - Ambient
A page of the Parsi New Year menu, celebrating Navroze all week long 
A page of the Parsi New Year menu, celebrating Navroze all week long 
A page of the Parsi New Year menu, celebrating Navroze all week long 
A page of the Parsi New Year menu, celebrating Navroze all week long 
A page of the Parsi New Year menu, celebrating Navroze all week long 
Jumjoji - The Parsi Diner
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Jumjoji - The Parsi Diner

Jumjoji is Mumbai's only authentic Parsi restaurant.

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