New Packaging Design (Garrett Popcorn Shops)

Packaging Design

Garrett Popcorn Shops

DETAILED DESIGN IDEA

Product

Popcorn

Limited Edition

The brand is carried out charitable activities of the Foundation to thank the farmers, and we want to design the special edition to thanks for the farmers of planted corn.

Concept

Since the brand is carried out charitable activities of the Foundation to thank the farmers, and we want to design the special edition to thanks for the farmers of planted corn. And the story is about two different avors popcorn (caramel and cheese avor) .The mind of two tastes is existing avor of caramel and cheese popcorn loaded things happen in their own villages. At the end, they will meet together. So it makes ‘mixed taste Sets’. We will choose the large box to create the new packaging design since it can put the two box together and rotate them. That look like a revolving door. The story we were drawing on the two tanks, each attached to the nal rotation will be able to have a meet.

Achieve purpose

Many people are not understand the background that they go to buy the popcorn. They want to eat only. We want them to know behind this product design department of the farmer are using a lot of effort with the time and energy to plant corn. So that everyone was happy to enjoy the delicious popcorn, you can appreciate the hard work for the farmers, and also to buy the product and support farmers Foundation too.

Marketing Strategies

Many people are not understand the background that they go to buy the popcorn. They want to eat only. We want them to know behind this product design department of the farmer are using a lot of effort with the time and energy to plant corn. So that everyone was happy to enjoy the delicious popcorn, you can appreciate the hard work for the farmers, and also to buy the product and support farmers Foundation too. Therefore, we hope to attract people to watch the problem of farmers with our packaging design, which bring out the relationship between the product and nature.

THUMBNAIL SKETCHES AND APPLYING THE ILLUSTRATIONS

We are asked to create a limited edition / collectible packaging design for an existing product. The type of limited edition includes product anniversary, festival celebration, seasonal special edition, regional special edition, tribute to famous people, or any kinds of special promotional campaigns, or for any specified target groups. We created the story for a team by 2 person and apply in the packaging design.

Character

Mr. Caramel & Ms. Cheese

Development (Not used)

IDEA 1

THE PAPER BAGS OF SKETCHES

THE PAPER BAGS (APPLYING THE ILLUSTRATIONS)

We consider the paper bags can’t express our concept. Moreover, it had not any meaning in this package.

IDEA 2

THE TINS OF SKETCHES

THE LEAFLET DESIGN SKETCH OUTLOOK

We create different book outlook design, it had the different meaning in these design.

The first idea is to look like happiness chess to talk our two stories in there. It is express enjoy the story, enjoy the game. However, we consider one piece can’t clearly express story meaning.

FINAL OUTLOOK

Leaflet

Finally, we choice this idea to make our story lea et.

First, the outlook more interesting than others. Sec- ond, It can read all of the story in one book. After that, it can tell the customer some package information, as we made some information let them know how to use the basket. When the customer opens this book, they will feel happy and surprise.

Moreover, the dif cult thing is the story layout size. We make it 10cm x 5cm in one page ,we consider the text readability factor. However, we printed the outcome not bad. That’s very interesting book style.Hence, we used the image to express the meaning, we hope anyone can know the story and method. It can suitable for everyone.

The story is responses the customer experience, Mr. Caramel and Ms. Cheese meeting just like mixed avor process. This customer experience to develop the love story ending. Mr. Caramel used natural factor effect the farmer life story. After that, Ms. Cheese is used human factors in uence farmer life story. It is express the customer why should help them the reason.

Moreover, the dif cult thing is the story layout size. We make it 10cm x 5cm in one page ,we consider the text readability factor. However, we printed the outcome not bad. That’s very interesting book style. Hence, we used the image to express the meaning, we hope anyone can know the story and method. It can suitable for everyone.