Nua Bikes is a new urban bicycle brand. They sell hight quality minimalist bikes, handcrafted by its designer, only available with an online preorder.
They are focused on a middle class international target offering a bike for a lifetime.
We did their brand identity, the creative direction for the photo shooting, the web design, development and some communication items.
The clean and elegant user interface looks easy to use, even if you’re driving the truck. It has day and night colors, in order to stay usable all day long.
The website is clean and minimal, innovative but intuitive at the same time. The site shows the product and enhances its qualities. A single guided scroll shows all components while user can contemplate how beautiful the bike is. A website to be enjoyed in many different devices.