Hedda Gabler Theatre Production Poster
Hedda Gabler Poster
School assignment.

Background:
Hedda Gabler is the antiheroine of the eponymous play written by Norwegian playwright Henrik Ibsen. Originally set in the 19th Century Victorian era, The National Theatre in London will show an adapted version of the story by Patrick Marber for contemporary audiences in December of 2016.

Concept:
The characters make frequent references to and puns on “fire”, the graphic is based on Hedda’s desire as a schoolgirl and later threat to burn off Thea’s hair. Further, all of the characters’ lives are flipped upside-down because of Hedda’s meddling. Although she has a “dread of scandal,” the entire play is a lead-up to a huge one.

Strategy:
The entire graphic is composed from burn marks on paper, alluding to the burnt manuscript. The graphic itself can be read as either hair or fire depending on which way the poster is oriented, the reversibility reinforced by making part of the title upside-down. “Gabler” is Hedda’s maiden name and was purposefully chosen by the writer to show that Hedda does not identify herself as Tesman’s wife but as her own person, unfortunately smothered in the monotony of married life.
Hedda Gabler Theatre Production Poster
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Published:

Hedda Gabler Theatre Production Poster

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58
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Published:

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