Brand New Promotion Design
Innisfree
Semi-adult fairy tale(半成年的童話)
The metamorphosis of a beautiful is mean a semi-adult refers to a young people into their lives image of the new stage. Fairy tale usually having a dream with a hope. That feeling looks like teenagers having a haling adult. Therefore, we’d like to express haling adult have a sense of rebellion and also think that, “ I have grown to be an adult.’’ Apart from that, they have the personality of their own fairy tale of the natural beauty. We’d like to express elegant with the teenagers. They are also a personality, unique.
Promotion items
Window display
Items (Special Set)
Free gift - Stickers
App
The relationship between......
-Alice and green tea are Alice tea party
-Sleep beauty and sleeping mask are sleeping
-Snow white and Whitening mask are the white snow
-Pocahontas is associated with volcanic color as well as she is strong personality with volcanic is hard -Jasmine and Orchid enriched is similar, color, princes's personality
-Sleep beauty and sleeping mask are sleeping
-Snow white and Whitening mask are the white snow
-Pocahontas is associated with volcanic color as well as she is strong personality with volcanic is hard -Jasmine and Orchid enriched is similar, color, princes's personality
Design the Character
We have changed over 6 times for the character style.
For those are the last type we have been chosen for our character style
The last 5 princess were the final visualization.
Window display
We want to creat a special set about the hal ing fairy tale. We will use the princess that in the fairy tale storys to be the characters. Those princess are meaning for funtions or the products name. We will promote in the window display and the items, such as sleeping masks that can use the character of Sleeping Beauty.
The nally of the Window display design, we have been modi ed more. However, it is same to use the elevator and Innisfree of a window to explain the visual. The character is looks like the stickers to stick on the windows that we use transparency. Therefore, it makes the visualization more cute and interesting. In addition to adding the dots of character of a princess. It makes sample and rhythm in the whole effect. To attach the concept of Innisfree originally. Accordingly, It makes more customers come to Innisfree and increase the images of Innisfree products.
Items (Special Set)
We choose the shop of best sell set and mask to combine with our graphic.Suppose the guests entering the shop to see the product packaging because they will see it before the packaging become feel strange. But the curiosity and make them have the urge to see the products. Therefore, we hope to attract customers through product packaging and go pick up the products to watch, which leads to their desire to buy.
Free Gift (Stickers)
Stickers are used as gifts after shopping gifts, gifts inside the sticker is a random sample of ways to increase the repurchase rate. Plus, stickers divided into three different forms of the Princess sticker. However, to attract customers who love to gather the objects, but also make half-adult fairy tale theme has an end. Because the expression means to bring the princess to the real world. Moreover, the QR code for app channels behind the sticker.
App
The function of the App is including for the chat room and calendar, in order to meet the needs of users and new promotional strategies. App mainly uses the color of pink for the background with half-adult fairy tale theme. In addition, App’s of graphic used the simple line of an icon. It can cooperate Innisfree of brand image.
The chat room added the half adult fairy princess as emoji, deepen the impression of Innisfree products to cus- tomers . Moreover, the role of action is easy to express emotions and a sense of common sense for the user. The calendar used the princess as the theme. In addition to recording the daily affairs of users, it is to remind users of the latest products Innisfree launch, but also can have online shopping points.
Thank you
