ArtsUnited is a South Florida based artist organization that has been around for over 20 years with the purpose of giving exposure to LGBT artist all over the state. Design106 was chosen to take the lead on their entire rebranding including a new logo, a new website and all sort of marketing materials. The purpose of the rebranding was to attract new younger artists to the organization, increase permanent memberships, facilitate funding for new events and overall to have an awesome look!

The image that an organization like ArtsUnited conveys is also seen to be a measure of its success. Therefore, there was a need to make a rebranding that could express the new impulse ArtsUnited wanted to take, an open path where young LGBT artists can extend their love for art to everyone, showcase their work and take down discrimination barriers through the common interest of art.

We developed a new website for the organization that was much more user friendly to ensure their older member will still find easy to navigate but a new fresh look that could be appealing for younger and new potential member. The platform counts with several features that help ArtsUnited to ensure they promptly payment of their membership dues, social media integration, new member registration, art submission for upcoming show and calendar of event. All the website features translated for a high influx of new member and a major financial development for the organization.