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    Bank of Ireland sponsored a car magazine that was being distributed nationwide in the Sunday Business Post. The brief was simple, they were looki… Read More
    Bank of Ireland sponsored a car magazine that was being distributed nationwide in the Sunday Business Post. The brief was simple, they were looking for an ad that would encourage people to contact them about car finance. They also requested that we wouldn't show any particular brand of car manufacturer. I decided to take a humorous approach for the ad and came up with the initial concept of people being embarrased by their current car. I decided on the tagline "Tired of hiding your car away" and paired it with a nice visual of the car hiding behind the hedge away from the car park. The image itself is a combination of 3 separate images that I merged together. Read Less
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