Start page
The mineral water - from and inside the Black Forest.
The second part of the game: after the raindrop has landed it now has to find it's the way to the ground. With an adoption of the Simon-game the user can act as his guide.
The last metres to the source: the raindrop has to overcome the labyrinth and collect different kinds of minerals without being catched by the nasty roots.
A mystical e-card inside the forest: the user can leave a trace by putting his message on a tree trunk.
Black Forest Still - Campaign Website
"Explore the secret of silence"
After winning the Peterstaler pitch to create a campaign for the product launch of Black Forest Still, a natural and digestable mineral water directly from the deep Bavarian mystical forests, I created this campaign website as a concept developer for Scholz & Friends Interactive in 2008.
The idea
A mystical tour inside the Black Forest to explore the spirit of the natural water. A mysterious lady lures him deeper and deeper into the woods where he can explore everything about the product in a playful way. The core of the site is an interactive raffle that shows the user how Black Forest is made: from a rain drop in the sky to the spring deep under ground. On the way he learns about the different qualities of the water.
My part
Idea and concept development, interaction design, copywriting.
Agency
Scholz & Friends Interactive, Berlin
Launch
2008
"Explore the secret of silence"
After winning the Peterstaler pitch to create a campaign for the product launch of Black Forest Still, a natural and digestable mineral water directly from the deep Bavarian mystical forests, I created this campaign website as a concept developer for Scholz & Friends Interactive in 2008.
The idea
A mystical tour inside the Black Forest to explore the spirit of the natural water. A mysterious lady lures him deeper and deeper into the woods where he can explore everything about the product in a playful way. The core of the site is an interactive raffle that shows the user how Black Forest is made: from a rain drop in the sky to the spring deep under ground. On the way he learns about the different qualities of the water.
My part
Idea and concept development, interaction design, copywriting.
Agency
Scholz & Friends Interactive, Berlin
Launch
2008
