This was the original image that was the base of this ad. *note this was last years suit

This was from the first round of concepts for the ad. The final stayed somewhat true to this concept.
Notice the models on the left - they didn't stay for long.

Some editing done to the photo.
- Got rid of the other racers arm
- Added glare and shine to the suit, goggles and cap
- Changed the graphics to match this years suit
- Made the cap "fit" a little better
- Finally (obviously) placed him in some nice cold northern race

Getting closer to the final version.
*Notice the far left model (he is on his way out next)

The final version as seen in Triathlete Magazine May 2010 issue (page 39)
* My first full page national ad