Angela Pak's profile

Hyperloop Identity System

THE HYPERLOOP

The Hyperloop is a new mode of transportation that eliminates all travel complications and objections.
A revolutionary transit system that has the ability to travel at the speed of sound, bringing two far locations extremely close.
Hyperloop technology has been explicitly open-sourced by Musk and SpaceX, and others have been encouraged to take the ideas and further develop them. To that end, several companies have been formed, and dozens of interdisciplinary student-led teams are working to advance the technology. This new mode of transportation has provided a new way of living where opportunities are endless, serving as an inspiration for many to believe that the impossible can be made possible. It is a sign of hope that people can have the power to unite and create something that the world has never seen before. The Hyperloop uses a self sufficient energy system which demonstrates how humanity is finally making a step heading towards the right direction of being eco-friendly. Hope and attention has been brought back onto Earth.

IDENTITY CONCEPT

In order to portray the optimism that the Hyperloop delivers, inspiration was taken from the movie, Interstellar. Interstellar shows how humans are searching for a new planet to live after the Earth has become uninhabitable. Hope is found when the main character was able to save humankind when he finds the wormhole. The wormhole has become a symbol of hope where humankind has been given a second chance to live. The Hyperloop is a wormhole on Earth where it demonstrates the very optimism found in Interstellar where humankind has taken the first step in becoming environmentally conscious before the Earth becomes uninhabitable. The wormhole is a connection between two destinations just as the Hyperloop is the connection between San Francisco and Los Angeles where it has taken two locations that are very far apart and has brought them very close together.
Space travel on Earth is here.

LOGO
APPLICATION
The front of the tube will always change colors that corresponds to what the final destination is.
For example, a red tip would mean the tube is headed towards San Francisco.
The Hyperloop app and website will be used for easy access to many functions such as finding what tube to go in, what terminal, booking a tube, and a map displaying where the individual is in the terminal.
POSTER SERIES
These posters will give the user a hint of what's to come for the grand opening of the Hyperloop.
I wanted to demonstrate a sense of optimism through the usage of light rays and photography that display landscape in a new perspective. On the left is the main poster that will be used. The poster in the middle and on the right will be used for Los Angeles and San Francisco.
Hyperloop Identity System
Published:

Hyperloop Identity System

A rebranding of the Hyperloop. An idea of a transportation system by Elon Musk, soon to be a reality.

Published: