Brief Create a memorable identity for a boutique brand through packaging design that has a strong message and story behind it 

Result Packaging design for Midnight Rebel Coffee, a specialty coffee roaster whose brand values are social change, equality, and transparency. Midnight Rebel's identity, story, and brand values are derived from story of American colonists overthrowing British tea into the Boston Harbor on a cold midnight evening, resulting in the Revolutionary War. The full story can be found on the back of the coffee packaging.