Boston Design Week: Rebranded & Awareness Campaign
The new logo I designed was heavily influenced by the bauhaus movement as well as the MBTA transportation system. These sources of inspiration helped me create a logo that could represent a local event but still feel grand and worldwide.
The letterforms are bold and iconic, which allows the me to use them alone an still feel like a recognizable symbol.
I designed and alternate logo on a black background.
I designed this video focusing on kinetic typography. I used Adobe After Effects. This video was shared on twitter by Tony Fusco himself, the man in charge of Boston Design Week.