The identity of the new and independent Division B Football League has originated from the ambition of representing not a minor division but a league with different values. Linking to the territory, an attention to what is social, dynamism and passion are embedded in a logo constructed on the few significant elements of an icon- footballer, who, while moving, gives shape to the letter B.
The different colours narrate this world of values and different flags, which are expressed by the tag line in the payoff “All the colours of passion”. Side by side with the “institutional logo” there is a composite logo with the main sponsor signing the name of the championships.
Corporate applications apart, other identities, stemming from the main identity, also sign the events, activities and representatives making up the highly dynamic and positive network of Italy’s Serie B.