The North Face Rebrand.
The North Face is an American outdoor product company that caters towards athletes of extreme sports such as snowboarders, skiers, mountaineers, hikers, and endurance athletes. I tried my hand at designing an alternative logo, tagline and branding campaign. My aim was to convey its core values but refresh its image with an alternative, modern style.
Please note: All photographs incorporated in this project are not my own. They are from secondary sources.