'Fit for Fun' is Germany’s biggest fitness lifestyle magazine. To promote each new issue we needed a campaign idea that was able to work over a longer period and didn’t need time consuming shootings or expensive stock images.
The campaign idea was a typographic fly consisting of words coinciding with the issue's main topic and time-saving 3D model of the actual magazine as a fly swatter.
The campaign idea was a typographic fly consisting of words coinciding with the issue's main topic and time-saving 3D model of the actual magazine as a fly swatter.
CREDITS: Stefan Schulte (Creative Director), Christian Jakimowitsch (Senior Art Director), Marian Götz (Senior Copywriter), Marc Isken (Art Director), Andreas Barhainski (Graphic Director), David Oswald (Junior Copywriter)
