In 2011, we were charged by the Quad City Mallards with refreshing and refocusing the brand we had created a few years prior. At the time, the franchise was in a state of flux and had recently come under new ownership. Looking to solidify the franchise for long-term success, the focus of the project was narrowed down to three specific goals: simplify the color scheme, incorporate the beloved mascot "Mo Mallard" into the team's identity, and implement consistency across the brand.